Biograrphy
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Coach Brian Lariviere is an experienced cycling coach who has been helping athletes unlock their full potential since 2005. As a USA Cycling (USAC) cycling coach, Brian has worked with riders of all ages—from 10-year-old juniors discovering their passion for the sport to 80-year-old cyclists staying active and competitive. His coaching career spans every level of the sport, supporting riders taking on their first group ride or century as well as athletes preparing for elite-level racing. 
As both a coach and active competitor, Coach Brian brings firsthand insight to every training plan. He began racing shortly after starting his career as a high-school teacher in 1994 and quickly developed a deep interest in how structured training improves performance. Today, he competes as a professional mountain bike racer, Category 1 (Elite) cyclocross athlete, and Category 3 road racer. His personal results include more than 40 victories across MTB, endurance MTB, cyclocross, road, and time trial racing. Highlights include: -- Champion of the Hampshire 100 Mountain Bike Race -- Three-time New Jersey State Mountain Bike Champion (2011, 2003, 1996) -- Five-time podium finisher at the New Jersey State MTB Championships -- 2009 H2H Overall Pro Champion -- Multiple top-10 finishes at the Wilderness 101 -- Two Time NJ State Time Trial Champion (2015, 2025) -- Multi-time podium finisher in the NJ Cross Cup -- 4-time SJLEOC Champion -- Numerous podiums and wins in 24-hour races, road races, and hill climbs |
Over the years, Brian’s athletes have achieved outstanding results, including ECCC elite division titles, UCI cyclocross podiums, New Jersey State Championship victories, Hudson to Highlands Regional Mountain Bike Series wins, MASS endurance podiums, Leadville Trail 100 buckles, Gran Fondo titles, and numerous top finishes across road, MTB, cyclocross, and time trial disciplines. But more meaningful than the trophies are the long-term impacts: athletes gaining confidence, training smarter, and living healthier, happier lives through cycling. 
Brian’s coaching philosophy comes from decades spent balancing racing, career demands, and family life. As a TrainingPeaks Certified Coach and TrainingPeaks Power Certified professional, he uses a data-driven yet personalized approach to help athletes succeed within the realities of their daily schedules. Whether you’re chasing a podium, training for a major event, or simply trying to become a stronger, more confident cyclist, Coach Brian Lariviere is committed to building a plan that fits your lifestyle and elevates your performance. |
If you’re looking for an experienced cycling coach who understands both the science and the lived experience of the sport, Brian is ready to help you push past limits and discover what you're truly capable of.
Certifications
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USA Cycling Level 2 Certified Coach, with distinction
TrainingPeaks Level 2 Certified Coach (highest level) TrainingPeaks Power Certified Precision Hydration Certified Heart Rate Variability (HRV) Certified |
Red Cross CPR Certified
SafeSport Certified NCSI Criminal Background Screening NJ State Licensed Educator |
Pro Mountain Bike License
Category 1 Cyclocross License Category 3 Road Racing License USA Cycling Certified Official |
Who Coach Brian Works With
Coach Brian works with cyclists of every level—professional racers, adventure riders, and everyday athletes alike. Whether you’re chasing a podium, trying to stay at the front of your local group ride, pushing for new distance goals, or gearing up for an iconic cycling event anywhere in the world, Coach Brian can help you get there.
Disciplines Coached
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Road Cycling
Time Trial Criterium |
Hill Climbs
Bike Packing Cross Country Mountain Bike |
Enduro Mountain Bike
Endurance Mountain Bike Gravel Races and Events |
Cyclocross
Bike Touring |
Rider Level
Coach Brian works with cyclists across the full spectrum of experience. Whether an athlete is just getting started or competing at the elite level, he tailors training plans to their goals, background, and lifestyle to ensure steady, meaningful progress.
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Beginners
Intermediate Rider |
Advanced & Competitive Racers
Junior Cyclists (Ages 10–18) |
Masters Athletes (40+)
Club & Recreational Riders |
Event-Oriented Riders
Professional & Elite Athletes |
