BJL Coaching, LLC. 2026
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Personalized Coaching

One-on-One Coaching Designed for Real Progress

Brian offers three levels of monthly personalized coaching--Gold, Silver, and Bronze plus flexible individual consultations for athletes who need expert guidance. ​All packages include fully customized TrainingPeaks-based training plans, goal-oriented coaching, and access to Brian’s decades of experience as an elite athlete and certified coach.​

Custom Coaching Tiers

Personalized coaching with Coach Brian Lariviere gives athletes at every level the structure, accountability, and expert guidance needed to make meaningful progress on the bike. Whether you're training for a specific event, building fitness throughout the season, or managing a busy schedule, Brian’s tailored coaching plans combine data-driven training with individualized support. Each tier is built around your goals, your lifestyle, and the level of communication and coaching interaction you prefer.

Gold Coaching

Best for: Athletes who want the highest level of communication, feedback, and ongoing adjustments. 

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Includes:
✓ Fully customized weekly training plans
✓ Unlimited plan revisions as necessary
✓ Unlimited email communication
✓ Weekly (and as-needed) phone time
✓ Unlimited review of key workouts and events
✓ Goal-oriented planning
✓ TrainingPeaks Premium account included
✓ Power-based training or HR-based training
✓ 10% discount on personalized training rides

​Costs & Terms:

- $99 startup fee
- $359/month

Silver Coaching

​Best for: Intermediate or competitive cyclists who want consistent support without the need for regular plan adjustment and communication.

Includes:

✓ Fully customized monthly training plans
✓ Up to two plan revisions per month
✓ Unlimited email communication
✓ 30 minutes of phone time per month
✓ Weekly review of key workouts and events
✓ Goal-oriented planning
✓ TrainingPeaks account included
✓ Power-based or HR-based training
✓ 5% discount on personalized training rides

Cost & Terms:
- $99 startup fee
- $229/month

Bronze Coaching

Best for: Independent athletes who want professional guidance but prefer minimal communication.

Includes:
✓ Fully customized monthly training plan
✓ No plan revisions
✓ 2 athlete-initiated emails per month
✓ 1 phone call per quarter
✓ No workout review included
✓ Goal-oriented planning
✓ TrainingPeaks account included
✓ Power-based or HR-based training
✓ Personalized training rides at full price

Cost & Terms:
- $99 startup fee
- $149/month
Note: The startup fee is a one-time cost that covers your initial interview, athlete assessment, and account setup. All coaching plans begin with a 3-month commitment to ensure you have enough time to see meaningful progress, and then continue month-to-month so you can keep improving without long-term contracts.
Start Your Personalized Coaching

Consultations & Standalone Support

For athletes who need occasional guidance, help interpreting your data, or answers to specific questions, one-off consultations are available. These sessions are ideal for getting professional advice about training structure, event preparation, pacing strategies, equipment advice, skills analysis, or planning your next training block. This option is perfect for cyclist who want professional insight without committing to monthly coaching.
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Training Review Sessions

Best for: Athletes who want a deep, data-driven analysis of their training history and clear guidance on how to improve.

Coach Brian has been reviewing training files since 2005 and power data since 2009. He has analyzed thousands of workouts across every discipline, helping athletes identify their limiters, correct training mistakes, and understand which methods truly work for them. Using your TrainingPeaks or Strava data alongside decades of experience and scientific training principles, Brian delivers a personalized roadmap for moving forward.

​What’s Included:
✓
 A detailed intake form covering your training history, lifestyle, goals, and upcoming events
✓ Answers to your specific questions or challenges
   (You'll send questions to Brian prior to the Live Zoom Session)

✓ In-depth analysis of your past and current training data
✓ A live Zoom session to walk through your data and discuss next steps

Training Review Pricing:
$150 — In-Depth Review + 60-Minute Live Zoom Session
$200 — In-Depth Review + 90-Minute Live Zoom Session
$225 — In-Depth Review + 120-Minute Live Zoom Session


Consultation Sessions


Best for:
Athletes who want trusted guidance, clear answers, or help navigating conflicting training information.


In today’s training landscape, athletes are flooded with information—but not all advice is accurate or helpful. With decades of coaching experience, extensive continuing education, and a deep understanding of how to tailor solutions to each athlete, Coach Brian provides reliable, actionable insight you can trust.

What’s Included:

✓ An intake form outlining your training background, lifestyle, and upcoming goals
✓ Answers to your specific questions
   (You'll send questions to Brian prior to the Consultation)
✓ A live Zoom or phone session to discuss your situation and provide personalized recommendations

Consultation Pricing:
$75 — 30-Minute Consultation
$100 — 60-Minute Consultation
$150 — 90-Minute Consultation
$175 — 120-Minute Consultation



Schedule your Personal Consult Now!

Frequently Asked Questions

How do I know which coaching tier is right for me?

Choose based on how much communication, feedback, and plan adjustments you want. Gold is the most hands-on; Bronze is best for independent athletes. I can also recommend a tier based on our initial consultation if you aren't sure.

Do I need a power meter?

No, but power-based coaching is recommended. I can also coach using heart rate. I do recommend getting a chest-strap heart rate monitor for accurate tracking. If you don't have a heart rate monitoring device or aren't sure which one to get, I can recommend a brand and model. I can also recommend a power meter device. 

Do I need previous experience?

Not at all. I coach beginners through elite racers and adapt every plan to your level and availability. 

Is TrainingPeaks included?

Yes—all packages include a TrainingPeaks account for delivering and tracking your training.

Can I switch tiers later?

Yes, you can upgrade or downgrade at any time. 

How do I pause or cancel coaching?

 Injuries, unexpected life events, changes in job status happen when we least expect them! I totally understand and am flexible with pausing or cancelling services. ​After the initial 3-month commitment, you can pause or cancel anytime. Simply let me know (email or phone call) and changes will take effect the following month.

Are skills sessions included in the packages?

Coaching plans do not include on-bike skills lessons, but athletes receive discounts based on their tier.
Still have questions? Let's Chat!​
Setup a FREE 30min Consultation Call

Contact Brian

Email: BJLCoaching [at] gmail.com
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Get Started!

I'm excited to hear about your background and goals - big and small! Let's chat and find out if we're a good fit! Schedule a FREE 30-minute consultation call now!
Schedule a FREE Consultation Call!
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  • Home
  • About
    • About Coach Brian
    • BJL Coaching Kit
    • Blog Archive
  • Services
    • Personalized Coaching
    • Indoor Classes
    • Training Plans
    • Metabolic & Field Testing
    • Training Rides, Camps & Clinics
    • U19/Junior Coaching
    • Math Tutoring
    • March Trainer Sessions
  • Testimonials
  • B.L.'s Blog
  • Contact
  • Get Started!