BJL Coaching, LLC. 2026
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Realize your potential with BJL Coaching!

Professional Cycling Coach - Brian Lariviere

Coach Brian Lariviere is ready to help cyclists of all ages, all abilities and all experience levels.

USAC national champion podium
Personalized Coaching >
Virtual classes and remote training with BJL Coaching
Indoor Training / Virtual Classes >
Cycling, MTB, CX Group Rides, Camps, and private lessons in New Jersey
Training Rides, Camps & Clinics >
Junior / U19 Coaching
Junior / U19 Coaching >
Metabolic & Threshold testing for cyclists
Metabolic & Field Testing >
Training Plans - remote workouts
Training Plans >

Take Your Training to a New Level with BJL Coaching!

GET STARTED

Performance Coaching for All Cycling Disciplines

Whatever Your Goal, I Help You Train Smarter

Whether you're training for your first local race, chasing a new PR in a national event, planning a multi-day bikepacking adventure, or wanting to maintain your lifestyle, I can help you achieve your goal!

I offer coaching across every major cycling discipline, starting at any fitness level. From junior athletes growing their skills to more experienced riders staying active into retirement, I design custom training plans that fit your ability, support your goals, and drive steady, sustainable progress.

Each sport demands different skills, fitness zones, and recovery strategies—and my role as your cycling coach is to help you train smart, stay consistent, and track progress, while preventing over-training and burnout.
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Road Cycling
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Structured coaching for road athletes focusing on endurance development, power output, race tactics, climbing efficiency, and seasonal planning. Ideal for criteriums, road races, gran fondos, and long-distance events.

Mountain Biking (MTB)
MTB coaching blends technical handling, strength training, and aerobic conditioning. Perfect for cross-country (XC), trail, enduro, and off-road athletes who want better control, improved climbing endurance, and confident descending.

Cyclocross (CX / Cross)
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High-intensity CX training that develops fast power, repeatability, cornering skills, dismounts/remounts, and race-day pacing. Designed for beginners through elite racers preparing for the fall/winter cyclocross season. 

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Time Trial (TT)
Aerodynamic efficiency, pacing strategies, and power-based training tailored to individual courses. TT coaching includes position analysis, threshold development, and fine-tuned interval work.
Gravel Cycling
Gravel racing requires stamina, bike handling, fueling strategy, and smart power management. Training plans incorporate long-steady endurance rides, mixed-terrain intervals, and equipment setup guidance.

Bikepacking & Touring
Coaching for riders preparing for multi-day adventures, long tours, or self-supported bikepacking routes. Training includes load management, route planning, endurance & strength development, and gear selection for safe, efficient travel.
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Beginner to Advanced Recreational Cycling
For riders who simply want to get stronger, ride longer, improve fitness, or build confidence on the bike. Emphasis is on foundational skills and progressive training plans that build strength and endurance.

Triathlon, Ironman & Multi-Discipline Events
Comprehensive development across all sports, strength & fitness while maintaining balance of life (family, work, etc) with the demands of multi-sport training. High awareness of over-training and burnout. Guidance on pacing and pushing limits. 


Book Your FREE 30min Consultation Call!

What Athletes Say

Brian helped me train and race at a high level while balancing a demanding job and a growing family. His ability to adapt training to real life is what sets him apart.”
~ Jonathan R., 2× National Champion, Cat 2
Brian trained me for nearly a year and I finished RAAM stronger than I ever imagined—setting personal power records on the final day.
~ Kelly S., RAAM Finisher
Brian’s coaching rides built the endurance and skills I needed to complete a 4+ hour mountain bike race in brutal heat and humidity. The improvement in my handling over roots and rocks made a huge difference. I’m excited to keep building toward bigger goals like Leadville.
~ Eric A., Cat 2 Mountain Bike Racer
Even with fewer training hours than my competitors, structured workouts based on meaningful data put me on the podium.
~ Brian S., Cat 1 MTB Racer
Brian helped me pace smarter and target the right systems. I finished eight minutes faster than the previous year, gaining six minutes on the bike alone.
~ Gili T., MTB Racer & Triathlete
The program is technically excellent, adaptive, and keeps me motivated. I’m getting fitter every week and highly recommend Brian as a coach.
~Pete S., Ultra-Endurance MTB Racer

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Order BJL Coaching Kit & Gear

Need to refresh your duds?  Looking for some warmer gear for winter? 
​Has that chamois worn thin, making indoor riding a little tougher? 
​ I'm putting together an order NOW!  Click HERE to get involved.
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BJL Coaching Kits available.  Champion Systems makes incredible cycling clothing that I offer to anyone interested.  Click here to learn more.
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Training Tips & Advice

Virtual Racing: Use Judiciously

Like it or not, Virtual Racing, or E-Racing is here, and quite likely here to stay.  There’s even National Championships, Professional Zwift Racing Teams, and some real money behind the competitions. Virtual races can really be a lot of fun, but you've got to be careful you don't burn yourself out or overtrain.

​Learn More >​
​Why Your Next Indoor Ride Needs a Real Coach

The benefits of having real-time feedback on your effort - informed by live data of your heart rate, cadence, power and other metrics - are simply staggering. Your coach isn’t just a pre-recorded video. It's not passive instruction; it’s an active, two-way dialogue that helps you correct bad habits and push harder than you thought possible. 
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​Learn More >
Healthy Nutrition During the Holidays

​It’s so cliché but I truly believe that moderation is the key.  Depriving yourself of these holiday meals and treats during your social gatherings can often backfire.  Healthier eating does not need to be a toggle switch, where on one side you’re eating like a small bird and the other is throwing in the towel for complete gluttony. 

​​Learn More >

Contact Brian

Email: BJLCoaching [at] gmail.com
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Join Our Strava Club

Get Started!

I'm excited to hear about your background and goals - big and small! Let's chat and find out if we're a good fit! Schedule a FREE 30-minute consultation call now!
Schedule a FREE Consultation Call!
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  • Home
  • About
    • About Coach Brian
    • BJL Coaching Kit
    • Blog Archive
  • Services
    • Personalized Coaching
    • Indoor Classes
    • Training Plans
    • Metabolic & Field Testing
    • Training Rides, Camps & Clinics
    • U19/Junior Coaching
    • Math Tutoring
    • March Trainer Sessions
  • Testimonials
  • B.L.'s Blog
  • Contact
  • Get Started!